The marathon of festivals is now peaking with Deepavali around the corner. There seems to be no festival fatigue in sight as shops court their customers in different ways.
Armed with an opportunistic license given by the festival, corporates and clients felicitate each other with gift hampers of dry fruits, sweets of salted savouries and sweets.
Deepavali sweets. Pic: Uma Swamy
Adyar Anand Bhavan, next to BTM Petrol Pump, Maiyyas, G Pulla Reddy, Sri Venkateshwara Sweets, Dharwad Mishra Peda, Parimala Sweets (4th Block) are gearing up to meet the consumer rush. Dr P Sadananda Maiyya, Director of Maiyyas Beverages and Foods Pvt Ltd says that their mechanised production makes it possible to make bulk sweets such as Mysore Pak in minutes.
In order to ensure freshness and quality, they will cater to the estimated 100% increase in sales about three to four days before the festival. Demand is maximum among corporate clients, who go in for almond based sweets. A half kg of mixed sweets is likely to cost Rs.250/-
Dhanteras , observed on 24th October, is the festival when people from North India usually buy steel utensils, silver or gold coins and jewellery. The adverts of new launches are hogging the front pages of dailies, be it camera, mobiles or laptops, cars or property. This is the time to exchange that old TV or grinder or cook-stove for a new one as exchange offers. Check out branded as well as your local electronic goods shops.
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