Inserts in newspapers…

 

 

 

Every morning when we open our newspapers, they scatter in a leaf-fall cataract…the little pamphlets that advertise all sorts of products and services.

nwsppr insrts 180311

It is much cheaper for the advertisers to pay for such insertions in the paper, rather than pay for advertisements in the paper itself, which may also be missed out by the less-attentive page-turner! But alas, I have a mental block towards these ad-pamphlets, because they usually provide services that I am not interested in, and also, the putting in of these tracts by the newspaper agent occupies time, and delays the delivery of my newspapers. And since I buy more than one newspaper, I get multiple copies of the junk.

This photo shows advertisements for two educational programs and sale of silk sarees….there could be ads for laundry, pest control, taxi services, grocery stores, and of course, fast food….!

I think it’s such a waste of paper….but obviously, they must be quite effective, or the practice would not continue

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Similar Story

How women in Bengaluru navigate their working lives and the city

City of Women is an upcoming podcast about how women in the city explores the calculated strategies, the backdoor negotiations and the sometimes absurd lengths women go to have fun and feel free in their city. Every Indian woman knows that being out in the city comes with rules - rules that determine who gets to be where and what you can and can’t do. But this show is not about those rules. It’s about how they get broken, bent, and jumped over when women decide to do things just for themselves. City of Women is fun, complex, and a…

Similar Story

Unseen work, unheard stories: A convention on women and labour

A unique day-long initiative on February 29, 2020 to create a platform for women to honour and amplify their voices, their stories, and their knowledge.

Women’s labour is often unseen and their stories, often unheard. This unseen, invisible, and often unpaid labour is the ground upon which all ‘development’ in this monster economy takes place. We are witness to a moment in time when women are organising, fighting, and demanding their rights, questioning the very ideas of growth, progress and citizenship. In short, they are making their voices heard and making their labour visible. As part of our ongoing Satyagraha for the Sacred Economy, Gram Seva Sangh, Centre for Budget and Policy Studies along with few more organisations want to create a platform in the…